Diagnose. Fix. Operate.
Three offerings, in order. Most operators start with the diagnostic because it costs less than the leak it finds.
The Leak Report
I sit with everyone on your team who touches a lead, map how the work is actually done today, and measure the leakage wherever it is measurable. Your people already know where it breaks, but as companies grow, systems and processes don’t always scale until they have to. The goals below do not change. How long it takes depends on how many people and systems are in the path, and you get that number in writing before we start.
- Every lead traced from first touch to signed customer
- The leak priced in NOI and asset value
- A fix list, sequenced by payback
- Anything not measurable named as not measurable, and what it would take to measure it
If it does not find recoverable NOI worth five times the fee, you do not pay.
Go on to the sprint within 90 days and the diagnostic fee comes off it.The Lead Trace Every lead followed to a signed lease or to the day it went dark.
One row per lead from the period we agree on, with the source it came from, who owned it, every touch it got, and where it stopped. Leads that died get a named cause rather than a status.
Why it matters: you cannot price a leak you cannot point at.
The Leak Quantified What the dead leads cost, in ad spend, NOI, and in asset value.
The dead leads converted at your own close rate, priced at your rent and expense ratio, then capitalized at the rate your submarket actually trades at. Stated as a range, with the assumptions visible.
Why it matters: this is the number the engagement is measured against.
The Fix List Every gap, sequenced by payback, marked for who closes it.
Each gap with what it costs, what closing it takes, and how long it holds. The ones your own team can close are marked separately from the ones that need me, so you can take the cheap half in house.
Why it matters: a list you can act on without me is worth more than one you cannot.
The 90-Day Lease-Up Sprint
Whether you just closed on a pro forma or you have been sitting at 78% for three years, this is the 90 days that fill the lots.
Track record: a 20+ community operator was missing data visibility and leads. Four months later one dashboard identified every lead, every call, ad spend was down two-thirds, and move-ins rose by 5 a month.
- CRM implemented or rebuilt, one pipeline template across every team and location
- A response standard that is instrumented and enforced, after hours included
- Managers trained, SOPs that survive turnover
The Response Clock A reply standard that is instrumented and enforced.
Measured from the lead landing, not from when someone opened it. Split by hour, by day, and by who was on, nights and weekends included, then held to a standard your managers are accountable to.
Why it matters: it is the number that moves fastest, and the one nobody was watching.
The Attribution Map Spend by source next to signed leases by source.
Tagging rebuilt so every campaign traces to leases, not to clicks or form fills. Sources that still cannot be traced are named as untraceable rather than guessed at.
Why it matters: half of most ad budgets are defended by nothing but habit.
The Dashboard One live view, built in the systems you already own.
Leads, response times, and spend against signed leases, in one place your managers actually open. Built inside your existing CRM wherever it can be, so there is no new tool to adopt and nothing to renew.
Why it matters: it survives after I leave, which is the only test that counts.
Revenue Operating Rhythm
If you're short on time and staff, our revenue operating rhythm ensures your pipeline gets managed every week without adding headcount or your attention.
Track record: A MHRV portfolio owner was spending 3 to 4 hours a day in meetings about automations that were not getting built. That standing meeting is off their calendar, and automations are built across the organization.
- We handle the weekly pipeline review
- Dashboards and data are sent as weekly reports
- Bottlenecks cleared as they appear, especially those that impact deal velocity
The Weekly Review One standing hour where the pipeline gets worked, not discussed.
I run it. Every lead that stalled last week gets a name against it and a next step before the hour is up. Your managers leave with a short list, not minutes.
Why it matters: a fix that nobody reviews decays back to where it started within a quarter.
The Monday Report Last week's numbers in your inbox before you ask for them.
The same dashboard cuts every week: leads by source, response times, showings, and signed leases, each against the week before. Anything moving the wrong way is called out at the top rather than left for you to find.
Why it matters: you hear about a problem in days, not at the end of the quarter.
The Build Queue The automations you agreed to actually get built.
One visible queue of the work, ordered by payback, with what shipped last week marked off. The building is mine to do, so it does not wait on someone finding a free afternoon.
Why it matters: most operating problems are not decisions nobody made, they are decisions nobody executed.
I start inside what you already own. If yours is not here, it is usually still fine: the work is the process, and most tools expose the same data.
CRM
- HubSpot
- Salesforce
- GoHighLevel
- Follow Up Boss
Property management
- RentManager
- Yardi
- AppFolio
Phone systems
- RingCentral
- Twilio
- Quo (formerly OpenPhone)
- 8x8
- Vonage
- FastResponse.ai
Paid media
- Google Ads
- Meta Ads
Listing sites
- Zillow
- Apartments.com
- Facebook Marketplace
- Craigslist
- Trulia
And more.
Planning to run the build with your own team?
Do that if you have the capacity. It is cheaper, and a process your people build is one they will actually keep. Process first, automation second: reversed, you automate a mess. What you should not do is spend a quarter arguing about where the problem is. By using the diagnostic and the sequenced fix plan, you can make changes in-house and only bring in support when you need it.
Find out what your leak costs.
On the thirty minute call, we’ll talk about where you want your business to be a year from now and what’s standing in the way. By the end of our call, you’ll know whether a better system is worth building or whether what you have is already fine. Whether I can help or not, my goal is to help you consider business decisions at a high level, and ways to unblock the barriers with your existing team.
The readiness call is free and takes 30 minutes. The Leak Report is a fixed $8,000 to $15,000, scoped on that call, runs 2 to 3 weeks, and most start within a month of it.
If the diagnostic completes and fails to identify recoverable NOI worth at least five times the fee, you won’t pay for it.